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Marketing

marketing agency

Why You Should Hire a Fully-Fledged Marketing Agency

With or without a marketing department on staff, it can be difficult to keep up with every part of your marketing as your company grows.¬†Considering the fact that customer preferences and technology are constantly changing, you may find yourself falling behind. The best help at this moment is a marketing agency. They will help you […]
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BTL (Below the Line) Marketing in Kenya

Below-the-line marketing, or BTL marketing, is an advertising technique that promotes items through nontraditional channels. Broadcast radio, print media, cinema, billboards, and television are traditional advertising mediums. Below-the-line marketing ignores conventional conventions to reach out to individuals directly, whether through trade exhibitions, catalogs, direct-mail campaigns, or advertising that surface when people search for things on […]
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